Should you outsource your social media efforts?

09/3/2013 | SmartBrief/SmartBlog on Social Media

Outsourcing your company's social media efforts can save time and allow you to harness the expertise of full-time professionals, writes Shanna Mallon. But outsourcing also means giving up control and sacrificing the personal touch that makes social media marketing so compelling. "The return on investment with social media is hard to quantify -- but the cost of outsourcing your activity won't be," she writes.

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