Yahoo, MSN see third-quarter drop in home-page ad quality

09/3/2013 | MediaPost Communications

Sales of oversize and custom advertisement units on Yahoo's home page fell to 28% of total ad sales in the first half of the third quarter from 35% in the same period a year earlier, according to Macquarie Securities. Oversized ads' share of sales also fell four percentage points for MSN during the same period, the report noted. At Yahoo, the drop comes after display ad revenue fell 11% in the second quarter.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY