Commentary: For e-marketers, the holiday season is here

09/4/2007 | E-Commerce Times

Labor Day signals the beginning of the holiday season for e-marketers, according to a report. E-mail marketing is seen as a way not only to drive online holiday sales, but to bring more shoppers into bricks-and-mortar stores through such strategies as special series or thematic e-mails, one writer says.

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