Ford gets drivers to swap their rides

09/4/2007 |

Borrowing a page from MTV and the trend in comparison shopping auto ads, Ford has launched the "Swap My Ride" TV and Web campaign. The effort from JWT Team Detroit features real buyers who were asked, by a fictitious market research firm invented for the campaign, to test Fords for a week.

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA