New program allows last-minute ad campaigns in video games

09/4/2007 | Boston Globe (tiered subscription model), The

In-game advertising company Double Fusion will today introduce a new program that will allow advertisers to place ads in video games outside of the game-development process. The new program allows advertisers to place ads at any time and in any location in any current or back-title game.

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Boston Globe (tiered subscription model), The

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