Restaurant brands, franchisees to form purchasing co-op

09/4/2008 | Wall Street Journal, The

DineEquity, parent of the IHOP and Applebee's brands, is developing a centralized purchasing cooperative with its franchisees to gain an advantage in vendor price negotiations. "When you combine what Applebee's is buying with what IHOP is buying, we are a very big customer," a DineEquity spokesman said.

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