Greening more than the store's front

09/4/2009 | Integrated Solutions magazine

Dan Wittner, chief customer officer at RBM Technologies, says most retail-sector efforts toward sustainability focus on the front of the store. However, retailers also can "green their back end" through a range of initiatives. "In particular, retailers have a unique opportunity to help improve sustainability efforts throughout their merchandising and in-store marketing campaigns," Wittner writes.

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