Hired help may not be best bet in social networking

09/4/2009 | Small Business Trends

Small-business owners who want to leverage social networking to reach more customers but feel pressed for time should resist the urge to contract it out, writes Lisa Barone, chief branding officer at Outspoken Media. "The basis of social media is transparency," she writes. "It's about exposing a bit of yourself to your customers so that they feel like they 'know you,' that they can 'trust you' and that you're someone they want to do business with."

View Full Article in:

Small Business Trends

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, Science and Regulatory Affairs
American Beverage Association
Washington, DC
Director - Career Services
The Culinary Institute of America
Hyde Park, NY
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Director of Contracting and Compliance
CareFirst BlueCross BlueShield
Multiple Locations, MD