Magazine publishers are taking on ad agency role

09/4/2009 |

Hearst and Conde Nast are among the major magazine publishers that are tailoring ads for marketers for specific titles, and on occasion, will permit the creative to run in other venues. "We've found we get much stronger results from advertising that is context-based by title," said Jeff Hamill, senior vice president of Hearst Magazines. "It's, how does our partner LG benefit from the relationship our brands have with our readers?"

View Full Article in:

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY