Make your newsletter viral

09/4/2009 | SmartBrief/SmartBlog on Social Media

Once you start regularly sending a newsletter to your e-mail list, you should take steps to encourage readers to share your content, Andy Sernovitz writes. Asking people to forward it -- and making sure it formats correctly when they do -- can go a long way toward expanding your communications' reach. "Including a link to something fun ... gives readers an extra reason to send your e-mail to a buddy," he notes.

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