Target execs discuss strategy

09/4/2009 | Star Tribune (Minneapolis-St. Paul, Minn.)

Target has struggled to convince consumers that it is a true discount retailer, but executives have been re-evaluating their marketing and are starting to play up the retailer's price-matching guarantee. "We've worked so hard to develop an experience and a brand that you wouldn't want to throw it away because you had three, six or nine months of a tough economic climate," CEO Gregg Steinhafel said.

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Star Tribune (Minneapolis-St. Paul, Minn.)

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