Smartphones the starting point for multi-screen interactions, Google finds

09/4/2012 | Mobile Marketer

A consumer's cross-screen online journey during a typical day most often begins with a smartphone, according to a study by Google. "The research showed that smartphones are the backbone of consumers' multi-screen behavior as they're the device we interact with most and use most often in combination with another screen. Any marketing campaign today should include a mobile component," said Dai Pham, marketing manager of mobile ads at Google.

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