Starbucks e-mail campaign targets loyal customers for rewards

09/4/2012 | MobileCommerceDaily.com

With an e-mail campaign, Starbucks is recruiting My Starbucks Rewards members to buy 12 drinks over 12 days to earn a $5 reward -- and attempting to get them to use the company's mobile application in the process. Members must use either the Starbucks app or card at the point of sale to be eligible.

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