Target works to woo Canadian fans in advance

09/4/2012 | Wall Street Journal, The

Target is taking a front seat at Montreal fashion week in a promotion with Quebec pop singer and actor Mitsou Gelinas and is hosting a filmmaker's lounge at the Toronto International Film Festival. The retailer is using both events to keep its brand top-of-mind as it prepares to open its first stores in Canada next year.

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Wall Street Journal, The

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