4 reasons to empower a chief digital officer

09/4/2013 | Forbes

The increasing emphasis on an "omnichannel customer experience" requires a company to have specialized knowledge of marketing technology, which can be acquired through the hiring of a chief digital officer, writes Lisa Arthur, chief marketing officer at Teradata Applications. This role provides companies with systems and marketing experience to determine "how data and customers relate" and which technologies are best at capturing this intersection point, Arthur writes.

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