Adrian Peterson is an augmented-reality Wheaties champion

09/4/2013 | Mobile Marketer

National Football League player Adrian Peterson is Wheaties' augmented-reality cereal box cover star. Three box designs use the Blippar application to connect mobile users to a game in which Peterson needs to elude defenders to score a touchdown. The app also allows fans to have their picture taken virtually alongside Peterson and shared.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY