Advisors warm to annuities because baby boomers want guarantees

09/4/2013 | Financial Advisor online

The demands of baby boomers who have taken big stock market losses are a big factor in the growing enthusiasm for annuities among financial advisors. "Baby boomers are no longer willing to gamble in the market," said Elizabeth Ruch, an advisor with Waddell & Reed. "They are looking for guarantees. At the same time, they like the flexibility and growth in the market and want to participate."

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