Create quality marketing content to reduce workload

09/4/2013 | HubSpot.com

Companies should adopt a "create once, and create well" approach to their social media and marketing efforts in order to reduce overall workloads by developing reusable content that can drive traffic for months or even years, Michelle Bodnar writes. Working with sales lets marketers create content specifically tailored to desired leads, extending the life of content but not its development process.

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