Land Rover drives campaign breadth "to another level"

09/4/2013 | Adweek

Land Rover has started its largest marketing campaign to date with a multifaceted "Driven To Another Level" 2014 Range Rover Sport push, including a branded Fox Sports 1 program of all-terrain races. A 30-second TV spot from Y&R and Wunderman shows the vehicle climbing Pikes Peak, with longer versions available online. The company is also hoping to reach young men with ads in Wired, Esquire and Car & Driver, as well as a branded racing game for desktops and mobiles.

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