A puff of cigarette smoke hangs over Publicis-Omnicom merger

09/4/2013 | Adweek

A different type of advertising clash could result from the merger of Publicis and Omnicom, as Publicis' Leo Burnett has a long-standing relationship with Philip Morris, while several Omnicom agencies have worked on creative outlining the dangers of smoking. "It's a new conflict for advertising, an ethical conflict," said Brian Wieser of Pivotal Research Group.

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