Taboola adds veto feature to content-recommendation tool

09/4/2013 | Adweek

Web content recommendation company Taboola is launching a feature that will allow website visitors to reject content they find uninteresting and provide feedback as to why. Users who see the "Around the Web" collection of links at the bottom of a Web page will soon have the option to do away with unwanted stories and label them "offensive" or "misleading," for example. The feature "puts users in control and gives them choice," Taboola CEO Adam Singolda said.

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