Time Inc. is rolling out the Time Engage ad-targeting program that it hopes will work for print as well as digital media. Toyota advertised the Venza model during the beta period through its agency Saatchi & Saatchi Los Angeles, and Johnson & Johnson is an early subscriber to the program, which gives deeper insight into consumer psyche by culling from multiple sources, including tracking-cookie data. "We know so much about our consumer. Now how can we maximize that for our advertisers?" said Caryn Klein, Time vice president of research and insights.
Time's Engage finds multiple data points for ad targeting
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