Time's Engage finds multiple data points for ad targeting

09/4/2013 | Advertising Age (tiered subscription model)

Time Inc. is rolling out the Time Engage ad-targeting program that it hopes will work for print as well as digital media. Toyota advertised the Venza model during the beta period through its agency Saatchi & Saatchi Los Angeles, and Johnson & Johnson is an early subscriber to the program, which gives deeper insight into consumer psyche by culling from multiple sources, including tracking-cookie data. "We know so much about our consumer. Now how can we maximize that for our advertisers?" said Caryn Klein, Time vice president of research and insights.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA