Time's Engage finds multiple data points for ad targeting

09/4/2013 | Advertising Age (tiered subscription model)

Time Inc. is rolling out the Time Engage ad-targeting program that it hopes will work for print as well as digital media. Toyota advertised the Venza model during the beta period through its agency Saatchi & Saatchi Los Angeles, and Johnson & Johnson is an early subscriber to the program, which gives deeper insight into consumer psyche by culling from multiple sources, including tracking-cookie data. "We know so much about our consumer. Now how can we maximize that for our advertisers?" said Caryn Klein, Time vice president of research and insights.

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