The click-thru rate on video pre-roll ads viewed on mobile devices is dramatically higher than on PCs, according to a TubeMogul study of the second quarter. CTR on mobile averaged 4.9% versus 0.6% on PCs, a phenomenon attributed to mobile devices' typically more casual use compared to work-oriented PCs. Mobile video viewing tended to happen near the end of the week, peaking on Thursdays and Saturdays, and ad completion rates were highest on weekends, writes Mark Walsh.
TubeMogul: Mobile can boast higher CTR for pre-roll ads
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