Out marketers show companies how pro-gay policies lead to gay community success

09/5/2006

Columnist Paul Varnell cites the groundbreaking work of Washington, D.C.-based marketers Robert Witeck and Wesley Combs, authors of "Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers," as a key factor in the rise of the gay market. "The main lesson Witeck and Combs teach is that corporations have to promote gay-friendly attitudes and policies internally before they can successfully market to a skeptical gay community," Varnell writes. Click here for more from the Independent Gay Forum.

Published in Brief:

SmartBrief Job Listings for Government & Nonprofit

Job Title Company Location
Major Gifts Officer
Gay, Lesbian & Straight Education Network (GLSEN)
New York, NY
Project One America Director
Human Rights Campaign
Washington, DC
Director of Development & Communications
National LGBT Bar Association
Washington, DC
Affiliate Relations, External Affairs, & Policy Fellow
National Gay & Lesbian Chamber of Commerce
Washington, DC
Ohio Competes Campaign Manager
Equality Ohio
Columbus, OH