Out marketers show companies how pro-gay policies lead to gay community success

09/5/2006

Columnist Paul Varnell cites the groundbreaking work of Washington, D.C.-based marketers Robert Witeck and Wesley Combs, authors of "Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers," as a key factor in the rise of the gay market. "The main lesson Witeck and Combs teach is that corporations have to promote gay-friendly attitudes and policies internally before they can successfully market to a skeptical gay community," Varnell writes. Click here for more from the Independent Gay Forum.

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