Westin's "Heavenly Bed" credited with raising the bar in sleeping comfort:

09/5/2006 | Los Angeles Times (tiered subscription model)

One hotel expert calls the launch of Westin's famed Heavenly Bed one of the "most celebrated marketing campaigns in the industry" and credits the bed with saving the brand from obscurity. The campaign prompted most other major brands to follow suit and "comfort of bed" is now a top criteria for guest satisfaction.

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