Chains scramble to break into breakfast

09/5/2007 | Wall Street Journal, The

Quickservice companies including Starbucks, Dunkin' Donuts, Wendy's, Burger King and McDonald's are upping the ante in their breakfast offerings, hoping to earn their share of a $15 billion market that some analysts think will continue to grow. Breakfast represents 11% of sales at quickservice eateries.

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Wall Street Journal, The

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