Fresh & Easy bets on small-format stores

09/5/2011 | Bay Citizen (San Francisco), The

Fresh & Easy Neighborhood Market, the Tesco banner that has opened 11 stores in the Bay Area since March and is planning more, is betting on small-format stores that offer discounted traditional groceries, as well as specialty and prepared items. It is also focusing on communities that don't have supermarkets, or where residents have few fresh-food choices.

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Bay Citizen (San Francisco), The

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