The marketing health benefits of a social media diet

09/5/2011 | BNET

Spending hours marketing your business on Facebook, Twitter or YouTube might pay off, but it could also be distracting you from your best marketing opportunities, Jeff Haden writes. Instead of scattering marketing all around the Web, identify a specific marketing strategy that will drive the most business. It could be an ad in a local paper or a direct mail campaign. The Web will still be there when you're done, Haden concludes.

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