6 techniques for improving customer loyalty programs

09/5/2012 | Advertising Age (tiered subscription model)

Don't lose sight of the marketing goal when gamifying your customer loyalty program, writes Adam Broitman. Use social media for customer service and consider moving beyond a PC-focused platform to implement a cutting-edge program. Learn to use the smartphone weapon against "showrooming" by adding value and remember to turn Facebook likes into love via follow-up communications, Broitman writes.

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