Purina targets pet owners with customizable photo app

09/5/2012 | Mobile Marketer

Pet food brand Purina is going social to promote its new Be Happy line of dog and cat products, using a mobile photo-sharing application that lets people add dog ears and other pet-related imagery to their photos before sharing them via Facebook and Pinterest. "The mobile app was a natural fit. It's a fun and easy way for people and their pets to join our happiness movement," says brand manager Aaron Williams.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY