Audi pitches its diesel cars as a savvy choice

09/5/2013 | Automotive News

Audi is positioning buyers of its new TDI diesel cars as ahead of the curve when it comes to choosing the alternative fuel for engine and performance benefits. A 60-second spot shows average gas station-goers freaking out when an Audi driver pulls up to the diesel pump. When an attendant shouts, "Hey lady, that's diesel," the owner simply replies, "I know."

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