Chanel uses Coco Noir mobile ad to boost mobile-commerce site

09/5/2013 | Luxury Daily

Chanel is promoting Coco Noir via mobile ads running in New York magazine's The Cut. The predominantly affluent female readers of The Cut click on a "Shop Now" button, which takes them to a mobile-commerce site. "Chanel not only advertises their fragrance, but has the opportunity to create a halo effect on the rest of the product line," says analyst Melody Adhami, president of Plastic Mobile.

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