Details magazine taps its blogger network for native ad promotions

09/5/2013 | Adweek

Details magazine's "Style.Feed" native advertising campaign uses nine men's style bloggers from the Details Network to promote the fall lines of Gucci, Prada, Versace and others. "A Details rep said the Style.Feed content won't be labeled as sponsored because it's produced by the bloggers, not by the brands," writes Emma Bazilian, adding that only paid advertisers are included in the program but brands "didn't pay directly to have their apparel included in the campaign."

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