GoDaddy taps Jean-Claude Van Damme to help clean up its ads

GoDaddy is shifting gears to use humor that's edgy but not off-putting, replacing its scantily clad women with action star Jean-Claude Van Damme as a one-man baker band in a new spot from Deutsch New York. Previous campaigns were criticized for relying too heavily on racy images and double entendres. The new ads are designed to be "still entertaining [and] still irreverent," but without the polarizing images that were "on the edge of inappropriate," said GoDaddy chief executive Blake Irving.

View Full Article in:

New York Times (tiered subscription model), The

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
San Francisco, CA