Kraft launches "New-stalgic" ad campaign for new flavors

09/5/2013 | Adweek/AdFreak blog

Kraft Mac & Cheese has launched an advertising campaign for four new flavors of the 75-year-old favorite including Garlic & Herb Alfredo, Buffalo Cheddar, Three Cheese Jalapeño and Cheesy Southwest Chipotle. The campaign, designed by Crispin Porter + Bogusky, creates a false history of the flavors, as if they have been around just as long as the original. "Even though it's new, it's nostalgic. It's new-stalgic," said the agency.

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