PepsiCo touts strong first year for Mountain Dew Kickstart

09/5/2013 | FoodNavigator

Mountain Dew Kickstart, a caffeinated breakfast drink launched by PepsiCo, generated more than $100 million in sales in its first year, the company said. The drink, available in Fruit Punch and Orange Citrus, is being promoted as a "morning proposition for millennials who would rather drink a Mountain Dew proposition than coffee," said PepsiCo President Zein Abdalla.

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