Rooibee Red Tea CEO brews growth plan

09/5/2013 | (France)

Rooibee Red Tea, which has grown 330% between 2010 and 2012, is poised for greater success because the red tea combines health, flavor and refreshment, said CEO Heather Howell. "A lot of people are familiar with the health benefits of Rooibos, so all we do is make a great-tasting beverage, high antioxidant content, a fun package -- that's a recipe for success," she said. Howell said the tea is naturally low in tannin and is easy to source sustainably.

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