Temper business optimism with a healthy dose of reality

09/5/2013 | Entrepreneur online

It's good to be optimistic when you start your business, but you must be careful to avoid deluding yourself, writes Punit Arora of the Colin Powell School of Civic and Global Leadership. To keep your head out of the clouds, gain a thorough understanding of your industry, explore hypothetical situations and continually test consumer interest.

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