Why eco-innovation comes more easily to small companies

09/5/2013 | GreenBiz.com

Startups and small companies have it easier in pursuing transformative eco-innovation, writes Lindsay Clinton, because they're nimbler and haven't yet developed the institutional momentum that holds back larger firms. "It's far easier to build a more sustainable structure brick by brick, rather than retroactively retooling a business' underlying framework," Clinton writes.

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