Why the sales team needs to be shown proof of inbound's value

09/5/2013 | HubSpot.com

Sales teams are often hit with new fads that turn out just to waste time, so they must be shown the true value of inbound marketing by establishing its connection with traditional sales, Todd Hockenberry writes. The largest selling point is the view that inbound marketing directly supports the problem solving and communication of solutions that guide customers down the sales funnel, Hockenberry writes.

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