CBS chairman Moonves caters to the masses

09/6/2005 | NYTimes.com

Leslie Moonves, chairman of CBS, has brought his network to the top of the ratings by adhering to a few core beliefs about the TV audience. "American audiences don't like dark," Moonves said. "They like strength, not weakness, a chance to work out any dilemma. This is a country built on optimism."

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