P&G seeks to build story behind its brands

09/6/2007 | CNNMoney

One of Procter & Gamble's oldest brands, Tide, also is one of its fastest-growing because of its focus on energy savings and the convenience of its stain stick, James Stengel, global marketing officer of P&G, said. The company will focus on building trust with consumers, who Stengel says are looking for brands that stand for values.

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