Pioneer's in the black with new global HDTV pitch

09/6/2007 | Financial Times (free content)

Pioneer Electronics is making its biggest marketing push to date with a global campaign for its eighth-generation HD "Kuru" flat-screen TVs. The multiplatform effort, crafted by TBWA\Chiat\Day, uses black and white imagery to emphasize the deeper levels of black and crisper picture of the Kuru line.

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