Retailers: Google Checkout icon helps click-through, conversion rates

09/6/2007 | Internet Retailer magazine

Some retailers that accept the online Google Checkout payment option say that having Google's icon on their ads has boosted their click-through and conversion rates. Ritz Interactive reports that its click-through rate rose 23% after the icon was added, and conversion rates jumped 24%, and other companies are reporting similar results.

View Full Article in:

Internet Retailer magazine

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Regional Buyer
Total Wine & More
Potomac, Maryland
Vice President of Marketing
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC
Talent Acquisition Campus Recruiter
TJX Companies Inc.
Other, Massachusetts
Manager, Financial Accounting
Pasadena, California