TCBY, Beautiful Brands to swirl into yogurt trend

09/6/2007 | FastCasual.com

TCBY's launch more than 25 years ago spurred a roller coaster ride of yogurt trendiness, but successful new frozen-yogurt concepts and existing custard chains including Culver's have shown that frozen yogurt is on an uphill climb. TCBY plans to debut a premium frozen-yogurt concept called Yovana, while Beautiful Brands International will be launching one called FreshBerry.

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