Eco-innovation lessons from Thomas Edison

09/6/2010 | Bloomberg Businessweek

As companies launch green innovation programs, they should take a page from the book of Thomas Edison, writes Mark W. Johnson. Edison didn't just invent the light bulb -- he invented an entire industry to power his bulbs. Similarly, Johnson writes, companies developing new environmental strategies need to focus not just on raw technologies, but also on how they'll bring those technologies to market, create demand and win regulatory backing for their brainwaves.

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