Travel industry embraces social media to reach consumers

09/6/2010 | USA Today

Airlines, hotels and other travel companies are ramping up their use of social networking sites such as Twitter and Facebook to tap into their customer base and build brand loyalty. "We're able to admit over social media if we've made a mistake or if there's a weather delay," says Virgin America's social media manager. "So we're able to communicate much faster and more effectively."

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