Ad clicks don't necessarily correlate with effectiveness

09/6/2011 | iMedia Connection

Click-through rates can be deceptive, with research showing that low-click ads can be just as effective as ads with high click rates. Given this, marketers should give precedence to consumer engagement, creating a connection that, while not necessarily generating clicks, can produce a positive experience and association, writes Ariel Geifman, principal research analyst at MediaMind.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL