The nonprofit group B Lab is granting B Corp certifications to companies that meet rigorous environmental and social standards. The aim is to create a single standard, like the Department of Agriculture's organic seal, that allows companies to send a clear signal about their social responsibility. "As more and more people get interested in this, more and more people are claiming that they are green or responsible or sustainable. It's hard to separate the folks that are walking the walk versus those that are just talking a good game," says co-founder Jay Coen Gilbert.
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